How to Get Ranked on Etsy Fast: A Guide for Sellers
Etsy is a popular online marketplace where you can sell your handmade, vintage, or craft supplies. But with millions of sellers and products on the platform, how can you stand out and get more views and sales? The answer is Etsy SEO.
Etsy SEO is the process of optimizing your shop and listings to rank higher on Etsy’s search engine. By ranking higher, you can increase your visibility and reach more potential customers who are looking for what you offer.
In this guide, we will share 10 tips on how to get ranked on Etsy fast and boost your shop’s performance. Let’s get started!
1. Choose a Shop Title That Describes Your Shop
The first thing you need to do is to choose a shop title that describes your shop and includes some keywords that your customers might use to find your products. The shop title is the name of your online shop that appears in search results and on your shop homepage.
Your shop title should be clear, catchy, and relevant to your niche. For example, if you sell stickers for new moms, you could use a shop title like “LiquidLoveStickers: Cute and Funny Stickers for New Moms”. This way, shoppers who are looking for stickers will know what your shop is about and be more likely to click on it.
You can edit your shop title under Shop Manager > Settings > Info & Appearance. The shop title can be up to 55 characters long, but try to keep it as short and concise as possible.
2. Check Your Etsy Search Analytics
The next step is to check your Etsy search analytics regularly. This is a free tool provided by Etsy that shows you how your listings are performing in search results. You can find it under Shop Manager > Stats > Search Analytics.
Etsy search analytics will tell you:
- What keywords are driving traffic and sales to your shop
- Which tags in your listings are optimized and match with shopper’s searches
- Your position in search results for each keyword
- The number of times your listings appeared in search results for each keyword
By checking your search analytics, you can learn what are the main drivers of sales in your shop and which keywords need improvement. You can also see which listings are converting well and which ones need more optimization.
3. Optimize Your Listings with Descriptive, Keyword-Rich Titles and Tags
One of the most important factors for Etsy SEO is your listing title and tags. These are the words that describe your product and help Etsy match it with shopper’s searches.
Your listing title should be descriptive, keyword-rich, and relevant to your product. It should include the main keywords that your customers would use to find your product, as well as some secondary keywords that add more details.
For example, if you sell a personalized necklace with a birthstone charm, you could use a listing title like “Personalized Necklace with Birthstone Charm - Custom Name Necklace - Gift for Her - Sterling Silver Necklace”. This title includes the main keyword “personalized necklace”, as well as some secondary keywords like “birthstone charm”, “custom name necklace”, “gift for her”, and “sterling silver necklace”.
Your listing tags should match the keywords in your listing title as much as possible. You can use up to 13 tags for each listing, and each tag can be up to 20 characters long. You should use all 13 tags and vary them slightly to target different keywords and phrases.
For example, for the same listing above, you could use tags like:
- personalized necklace
- birthstone charm
- custom name necklace
- gift for her
- sterling silver necklace
- personalized jewelry
- birthstone necklace
- name necklace
- birthday gift
- silver necklace
- custom necklace
- personalized gift
- birthstone jewelry
4. Offer Free Shipping or a Free Shipping Guarantee
Another factor that affects your ranking on Etsy is whether you offer free shipping or a free shipping guarantee. Free shipping means that you don’t charge any shipping fees to your customers. A free shipping guarantee means that you offer free shipping when customers spend a certain amount in your shop.
Etsy favors listings that offer free shipping or a free shipping guarantee because they provide a better shopping experience for customers. They also increase your conversion rate and reduce cart abandonment.
You can offer free shipping or a free shipping guarantee by setting up a shipping profile under Shop Manager > Settings > Shipping Settings. You can also create a free shipping sale or coupon under Shop Manager > Marketing > Sales & Coupons